Maker Quarterly

Mohawk Maker Quarterly Issue #7: Character

Words
Mohawk
Cover of Maker Quarterly 7, close-up

According to Dora Drimalas, Principal of Hybrid Design,  “We all have our own character, that special force driving us, guiding everything we do. To listen to it is to gain insight into what makes us unique—and it isn’t always easy.”

“Similarly, a rich experience comes from embracing the unique character of everything around us, the expressions that abandon the path of least resistance and struggle to be just as they are,” continues Drimalas.

To support the theme, Mohawk Maker Quarterly Issue number seven is printed on Mohawk Loop (Sustainable Collection) to demonstrate how using responsible paper can add character to printed projects.

The new issue features a beautiful display of offset printing on colored and fibered papers, including white ink on Mohawk Loop Urban Gray, and a spectacular use of a fibered sheet (Mohawk Loop Smooth, Birch) for added textural interest, as well as the juxtaposition of Citrus Green paper next to a fluorescent orange and aqua illustration of oversized eyeglasses to maximize the impact of the design for a story about Warby Parker.

Open view of Quarterly 7
“Consistent with this ongoing series, this issue is carefully constructed and impeccably printed incorporating a subtle, beautiful use of paper texture, color and weight. The Character issue is a powerful example of paper being used as a deliberate design element which supports the narrative.”
Chris Harrold
Vice President of Business Development and Creative Director, Mohawk
Inner close-up of illustration and short sheet in Quarterly 7
View from above from Quarterly 7 showing illustration of glasses and a short sheet
An Origin Story
From its fictitious eponym to its charitable contributions, eyewear retailer Warby Parker is a brand of character, in all senses of the word.
Words
Bryn Mooth

“Issue seven of the Maker Quarterly presents the topic of Character exploring self-expression, doing the right thing and how makers are creating their own stories through their craft. Consistent with this ongoing series, this issue is carefully constructed and impeccably printed incorporating a subtle, beautiful use of paper texture, color and weight. The Character issue is a powerful example of paper being used as a deliberate design element which supports the narrative,” said Chris Harrold, Vice President of Business Development and Creative Director, Mohawk.

Close-up of illustration from inside and a print that accompanies the Quarterly
The publication contains a pull out poster
Printed on Mohawk Loop Antique Vellum Urban Grey
Design + Illustration
Tad Carpenter

The publication’s finished size is 9.75 inches x 13.25 inches, and features short sheets (7. 2 inches x 13.25 inches) showcasing beautiful colored papers including Mohawk Loop Smooth, Restful Blue, Mohawk Loop Smooth, Citrus Green, Mohawk Loop Antique Vellum, Urban Grey and a pull-out poster designed by Tad Carpenter, printed on Mohawk Loop Smooth, Birch. (Some colors discontinued, see Sustainable Collection for full range of Mohawk Loop shades.)

Mohawk Loop is a comprehensive collection of extremely high post-consumer waste recycled papers developed to support sustainable design and to reduce the impact on the environment without sacrificing print performance.

All papers within the Mohawk Loop portfolio are made with 100% PCW recycled materials, using renewable energy. The papers are FSC and Green Seal Certified, Green-e Windpower and carbon neutral, and available in a range of print surfaces and a palette of whites, pastels, jewel tones and earthy fibered shades. The diverse portfolio of Mohawk Loop papers is selected and used by environmentally responsible designers and brands.

Inner two-page spread viewed from above
Capturing the Individual
Acielle captures bold looks and individual style in the world's fashion capitals for her blog, Style de Monde
A view of the same spread with the inner short sheet turned over
Photography
Acielle
Close-up of typography and design in the Quarterly
By Hand
In an age of e-manufacturing and i-tools, handmade goods are highly in demand. What's the deal?
Words
Bryn Mooth

The Mohawk Maker Quarterly issue No. 07 was printed by Sandy Alexander, Inc., Clifton, NJ, using four color process, match green, match pink, spot dull varnish, 4 hits of white and match green UV inks on pages 11-12, 21-22.

Production Notes

PN-print-process
Print Process
Offset Printing
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Ultraviolet (UV) Printing
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materials_techniques
Materials + Techniques
Match Colors
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White Ink
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PN-designer
Designer
Hybrid Design

Materials Used

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