Maker Quarterly

Mohawk Maker Quarterly #8: Feel

Words

Mohawk

January 28, 2016

Close-up of an illustration from inside the quarterly

Issue eight of the Mohawk Maker Quarterly tackles the topic of “feel,” exploring how experiences, environments, and objects invoke this nuanced word.

The eighth issue in a series designed by Hybrid Design. Principal Dora Drimalas explains the concept, “Feel is a sensation that is more than the sum of its parts, it is inextricably linked to our senses. It is the special thing that happens when multiple senses conspire to take you down the same path.”

Mohawk Maker Quarterly #8

The issue tackles the topic of “feel,” exploring how experiences, environments, and objects invoke this nuanced word

“At Mohawk, we embrace the idea that the medium is just as important as the message in creating the ideal experience for an audience. It’s the cornerstone of our brand and the hallmark of building emotional connections. We agree with the claim that customers don’t necessarily remember what you do for them as much as they remember how you made them feel,” says Chris Harrold, Mohawk’s vice president of business development and creative director.

Demonstrative of medium and message, the Mohawk Maker Quarterly issue eight is the most bold and ambitious of the Maker Quarterly series in its imaginative use of eight distinctive colored and textured papers drawn from the Strathmore portfolio and The Curious Collection. (Mohawk was recently named the exclusive North American distributor for The Curious Collection, which is comprised of seven beautiful, tactile grades of extraordinary papers, including Curious Translucents, Curious Particles, Curious Metallics, Curious Cosmic,Curious Matter, Curious Touch and Curious Skin. See the Expressive Collection for full availability.)

Several Maker Quarterly issues laid out on a wood table

Cover design for the issue was illustrated by Olimpia Zagnoli

Printed on Strathmore Wove Riveria Rose from the Strathmore Heritage Collection

The cover of issue eight is printed on Strathmore Wove, Riveria Rose, one of four Strathmore Heritage Collection colors introduced in 2015, and inspired by The Strathmore Archive. The cover illustration by Olimpia Zagnoli is the fourth in a series of illustrated covers featuring bold, beautiful patterns.

“With the Mohawk Maker Quarterly issue eight’s theme, “feel,” we wanted the cover to jump out and grab you, to compel you to pick it up, to feel it physically but also emotionally. Olimpia’s vibrant, unexpected color combinations and simple expressive characters were the perfect vehicle for that fun, emotional celebration,” says Caleb Kozlowski, design director at Hybrid.

“Feel is a sensation that is more than the sum of its parts, it is inextricably linked to our senses. It is the special thing that happens when multiple senses conspire to take you down the same path.”

Dora Drimalas

Principal, Hybrid Design

MAker Quarterly and Mohawk swatchbooks arranged together

This issue features a variety of paper colors and textures

The paper used were from the Strathmore and Curious Collection grades

The publication’s finished size is 9.75 inches x 13.25 inches, and features full tabloid spreads printed on five different Strathmore papers, interspersed with short sheets (7. 2 inches x 13.25 inches) printed on uniquely textured and richly colored papers from The Curious Collection (Expressive Collection).

Close-up of an inner spread from the Maker Quarterly

The quarterly is interspersed with short sheets printed on unique papers from the Curious Collection

Shown here is Curious Collection Skin Black 91 Text

According to Mohawk’s Chris Harrold, “Mohawk Maker Quarterly issue eight can easily be taken apart to encourage further discovery of these beautiful papers, the printing process used and the impeccable design elements. Paper takes center stage in this issue showing each grade’s unique ability to carry the photography and illustration featured throughout.”

The issue includes the following feature articles:

Medium Rare – The music fan’s online go-to, Pitchfork.com launched a quarterly magazine – because there are some stories that just have to be told on paper. This feature showcases the striking beauty of Curious Collection Metallics, Ice Gold, against vibrant images printed on Strathmore Wove and Smooth, Platinum White.

Two-page spread with a short sheet viewed from above

Article: Medium Rare by Bryn Mooth

The music fan’s online go-to, Pitchfork.com launched a quarterly magazine – because there are some stories that just have to be told on paper.

Nature’s Calling – Whether it’s a bright, snowy mountain, or a dark, moody forest, photographer Kennett Mohrman captures expansive natural landscapes with both wonder and clarity. Featuring a two-page spread printed on Strathmore Cambric (p.14) and Strathmore Pastelle (p.15) showcasing very different finishes to highlight Mohrman’s stunning photography and a memorable short sheet page of Curious Collection Skin, Black (Expressive Collection), showing a full color portrait of the photographer. This piece is enhanced with bonus content available via Mohawk Live, using HP Aurasma augmented reality technology.

A two-page photographic spread in the Maker Quarterly

Article: Nature's Calling by Sarah Whitman

Whether it’s a bright, snowy mountain, or a dark, moody forest, photographer Kennett Mohrman captures expansive natural landscapes with both wonder and clarity

The Strathmore Timeline – Mohawk stumbled upon a paper holy grail when it discovered the Strathmore Archive, a collection of rare fine paper samples dating back to the late 1800s. The center spread in issue eight is a peek at the 7,000+ objects in the Strathmore Archive. This pullout is beautifully illustrated on highly textured Strathmore Pastelle featuring a classic, time-honored deckled edge. Harkening back to the roots of the Strathmore brand, Mohawk continues a legacy of fine papermaking that began in 1892, and remains today as one of the last manufacturers of fine, machine-made, deckled edge papers.

Inner typography from the Maker Quarterly

Inner spread showing items from the Strathmore Archives

Article: The Strathmore Timeline

Mohawk stumbled upon a paper holy grail when it discovered the Strathmore Archive, a collection of rare fine paper samples dating back to the late 1800s.

Brand Mirror – The best brands in the world aim to inspire instead of simply to sell. Written by Dora Drimalas.

The Thing The Book – When artists create every facet of a book, from cover to index, it becomes a work of art. This article is enhanced with bonus content available via Mohawk Live, using HP Aurasma augmented reality technology.

Why Design Matters – Alain de Botton, writer, philosopher and author of “The Architecture of Happiness,” believes that good design can help us become the best versions of ourselves. Illustrations by Mike Anderson printed on Curious Collection Skin, Black (Expressive Collection), adjacent to Strathmore Cambric Platinum White ('Cambric' finish discontinued, see Expressive Collection for similar alternatives).

Close-up of typography and illustrations in Quarterly 8

Close-up of a short sheet with typography in Quarterly 8

Article: Why Design Matters by Alain de Botton

How good design can help us become the best versions of ourselves

A variety of talented makers are profiled as Champions of Craft in issue eight, including:

Small Room Collective
Olimpia Zagnoli
Sebastian Cox
Object and Totem
Dinosaur Designs
Jacobsen Salt
Shelter Social Club
Penland School
Brothers & Craft
Adam Silverman

Inner illustration and article from Quarterly 8

Article: The Movement

Featuring a variety of talented makers

The Mohawk Maker Quarterly Issue #8 was skillfully printed by Sandy Alexander, Inc., Clifton, NJ, using conventional and UV inks.

Experience 'Feel' for Yourself

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Production Notes

Print Process

Offset Printing

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

Ultraviolet (UV) Printing

UV inks produce sharp images because they are cured instantly under UV lights on press. UV printing minimizes dot gain and also eliminates the need for varnish or aqueous coating.

Materials + Techniques

Match Colors

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

White Ink

Opaque white ink can create a unique print effect — it is a non-transparent ink which does not let any of the base color show though. The more hits of white used, the more it stands out from the background. White ink can be used alone, or as the base to print color on top, which allows full color imagery to be printed on dark colored paper.

Designer

Hybrid Design

Materials Used

Paper