Mohawk Blog

Think about the last few prospects you have spoken with. How did the conversation go? Did the discussion end with the prospect asking for a price or, even worse, you willingly bringing pricing into the conversation?

Printed samples have always been a great way to showcase the work you’re doing, new techniques, new papers. Plus, your expertise in solutions such as cross-media, variable data, and even sustainability. But what about using printed samples with your existing clients to sell—or upsell.

Have you heard the buzz about digital wall art? Wondering what it is exactly? And how you can capitalize on the emerging demand?

When asked to compare the print buyer of today and one from, say, 20 years ago, Margie Dana, Print Buyers International, doesn’t hold back.

Remember that infamous episode of Seinfeld where George’s fiancé Susan dies from licking cheap wedding invite envelopes?

The Every Door Direct Mail (EDDM) program from the USPS is quickly becoming a popular way for small business owners—as well as those interested in localized promotions—to take advantage of lower postal rates, no mail-list costs, and fast delivery. Printers are finding it easy to use…and it’s a dependable door opener. 

Direct marketing still plays an important role in multichannel marketing. And it’s more efficient and measurable than ever because of the cost-efficiencies, streamlining and personalization made possible by digital printing.

In today’s changing landscape for digital printing, the word “packaging” brings an immediate reaction: “upside potential.” Why?

Should we or shouldn’t we?