Paper Meets Purpose: How Material-First Thinking Elevates Brand Storytelling
In a world saturated with digital impressions, the brands that endure are the ones you can feel.
Sunsalt: Skincare for Sunseekers
Sunsalt’s brand world is warm, playful, and steeped in the sensory pleasure of summer. The brand system features a folding box, pillow box, vial card, and a brochure that opens into a small poster — all tucked inside a heavyweight carrier envelope.
To tell the brand’s story through touch and texture, the system uses Renewal Hemp, Via Linen, and Superfine Smooth and Eggshell papers. A beach‑washed color palette, soft watercolor illustrations, and a micro‑emboss reminiscent of sand all echo the same quiet promise: sun, surf, and sand.
Hartford: Slow-Crafted Bitters
Where Sunsalt is breezy and bright, Hartford is grounded and artisanal. The brand system — a folding box, bottle neck hangtag, recipe card, and coaster, all housed in a custom heavyweight carrier envelope — tells a story of quality and craft.
To convey authenticity, papers from Mohawk Renewal Miscanthus and Hemp provide a natural color palette with visible fibers. While textures like Mohawk Via Felt and Mohawk Mosaic Coral quietly echo the feel of citrus rind, reinforcing the bitters' flavor story without a word. The result is a brand experience that feels intentional, rooted, and handmade — exactly what you'd expect from something meant to be savored slowly.
Production Notes
Offset Printing
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
i-Tone
Mohawk’s proprietary Digital with i-Tone surface has a unique affinity for both liquid and dry toners, offering breakthrough performance on HP Indigo presses and color digital production presses using dry toner. Mohawk’s i-Tone papers have exceptional transfer, adhesion and image durability on smooth and textured papers.
Materials Used
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