Mohawk Blog

Materials Matter: Trust & Will Estate Plan Packaging

Words

Casey Fisk

May 24, 2019

Repeated Trust and Will packages arranged on a yellow backdrop

Premium, professional Estate Planning shipped and stored in Keaykolour packaging.

Trust & Will is a modern, online estate planning company offering simple and effective Estate Planning documents handled through an easy-to-use online platform.

Even though Trust & Will offers a completely online way of creating Estate Planning documents, most states still require a wet signature and in-person notary to make the documents legally binding. To help remove that barrier for their customers, Trust & Will offers a complimentary shipment of online completed documents with every order.

Trust and Will packaging arranged in a lifestyle setup with a laptop and photograph

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@valuemindedmama

Parent with two small children holding an open Trust and WIll package

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@kristinmarie013

This project is centered on creating packaging that legal documents would be shipped and stored in. Trust & Will saw the printed documents as an opportunity to make a lasting impression with unexpected design.

“The Keaykolour line is unmatched in its variety of colors and large sheet sizes. I was able to select paper colors that aligned closely with our brand as well as utilize the full sheet to gang up additional cards and supporting materials to help accentuate the complete package.”

Brian Lamb

Co-Founder & Head of Product, Trust & Will

Trust and Will container open on a yellow background

Close-up of a paper tucked into a tab in the Trust and Will packaging

Close-up of typography on Trust and Will packaging

Everything about Trust & Will’s packaging feels premium and professional thanks to the assortment of Mohawk Keaykolour (Expressive Collection) papers selected for this project.

“The Keaykolour line is unmatched in its variety of colors and large sheet sizes,” said Brian Lamb, Co-Founder & Head of Product at Trust & Will. “I was able to select paper colors that aligned closely with our brand as well as utilize the full sheet to gang up additional cards and supporting materials to help accentuate the complete package.”

Trust & Will

San Diego, CA

The package — inspired by Maker Quarterly Issue No. 14, Issue No. 15 & the Keaykolour Paper Selector — is entirely constructed of Keaykolour and was designed to be a carrier for multiple 9x12 folders meant to hold users' documents.

Stacks of Maker Quarterly Issue 14, Lead and Serve

Front cover of the Trust and Will container

For this project, Brian wanted to keep all papers to the same one-color offset print. “I wanted to use a deep navy to align with our brand” Brian claimed. “It worked beautifully on the Azure and Baltic — really popping off the paper color.”

Everything is printed with PMS 288. Neyenesch, located in San Diego, worked through all of the details with Brian making numerous ink drawdowns to find the right color. They tried lots of different options, including some metallic and silver base with solid color on top and ultimately arrived at a single color application.

Inner folder from Trust and Will on yellow backdrop

Another inner folder from Trust and Will container

“The Matcha, Old Rose and Indian Yellow were a little trickier,” Brian admits. “We did numerous ink drawdowns and tests, and ultimately arrived on PMS 288, which wasn’t too purple on Old Rose and not too muddy on Matcha—still looked blue.”

The blue of PMS 288 proved to be most challenging on Indian Yellow, and while Brian considered straying from the color altogether, ultimately they made a last-minute call to keep it.

Items from the Trust and Will container arranged in a grid pattern on a yellow backdrop

Inner folders from Trust and Will fanned out on a desktop

“On press day, Indian Yellow was the last paper we were running. I had the pressman run a sample of 288 on Indian Yellow while we were running Old Rose and it looked great!”

Production Notes

Print Process

Die Cutting

The cutting of paper into decorative shapes or patterns using a steel cutting die.

Offset Printing

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.