RGD Design Thinkers 2015 Conference Book

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

Individual sheets are stacked together and holes are punched along the binding edge. A “C” shaped wire is pushed into the holes and pinched together to create a circle.