Fitchburg State University Viewbook

A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

UV inks produce sharp images because they are cured instantly under UV lights on press. UV printing minimizes dot gain and also eliminates the need for varnish or aqueous coating.

A specified premixed ink color which has been mixed according to a formula. Match colors are more accurate than process colors which use screens and can vary from one print run to the next. Also referred to as a spot color or Pantone® Matching System (PMS).

Opaque white ink can create a unique print effect  — it is a non-transparent ink which does not let any of the base color show though.  The more hits of white used, the more it stands out from the background.  White ink can be used alone, or as the base to print color on top, which allows full color imagery to be printed on dark colored paper.

Folded signatures are nested, placed over a "saddle" and stapled together through the center fold with wire staples.

CMYK printing uses the four process color inks—cyan, magenta, yellow and black—to reproduce a broad spectrum of colors and tones and is made possible by repeating the halftone process for each color.