Mohawk Blog

Elevate the Everyday with Mohawk's 2021 New Years Card

Close-up of a stack of holiday cards fanned out to show both front design and back message

In the New Year, take time to make every day a better day.

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Since 2020 was anything but traditional, our 2021 New Year card is meant to last all year long...and beyond. With a message to 'Elevate the Everyday,' we hope this card will live on past the New Year and serve as an uplifting artifact, rather than a piece of ephemera.

Elevate the Everyday card photographed from above on a white background
Elevate the Everyday Card (Front)
Mohawk Renewal Recycled Cotton, Rough, Denim, 60 Cover
Elevate the Everyday card photographed on a matching background, accompanied by its envelope
Elevate the Envelope
Mohawk Renewal Recycled Cotton, Rough, T-Shirt White, 80 Text, A7 

The 5x7 inch cards were letterpress printed on Mohawk Renewal Recycled Cotton, Rough, Denim, 60 Cover (162 gsm) and Mohawk Renewal Recycled Cotton, Rough, T-Shirt White, 60 Cover (162 gsm) before they were duplex pasted together.

The paper we selected evokes the promise of restoration and renewal and lends deeper meaning to this simply printed little card. For a cohesive effect, the cards were mailed in matching Mohawk Renewal Recycled Cotton, Rough, T-Shirt White, 80 Text, A7 (5 1/4" x 7 1/4") envelopes.

Three Elevate the Everyday holiday cards, one flipped over to show the message on the back
In the New Year, take time to make every day a better day.
Messaging printed single color letterpress, navy blue ink, for a deep impact.
The edge of the card photographed close-up to show the duplex
Trimmed and Duplexed
Mohawk Renewal, Recycled Cotton, Denim + T-Shirt White
Front of the card photographed from the side to illustrate the tactile impressions
Deep Impressions, Deep Impact
Deep letterpress impressions and navy blue ink make for bold impact.
Corner of an Elevate the Everyday card
Mohawk Renewal, Recycled Cotton, Denim
Denim's Rough and imperfect surface is easy on the eyes and sure to elevate the everyday.

We think we speak for everyone when we say that we're happy to put 2020 in the rear-view; a year where many most days were monotonous, some a bit bleak, and much of people's time was spent worrying rather than creating. Whether this card winds up framed at your desk, tacked to a corkboard, or under a magnet on a fridge, let this serve as a reminder that there is beauty and possibility in each day — every day is yours to elevate.

Elevate the Everyday card framed in an acrylic frame and styled next to a plant and notebook

The cards were designed by Zach Higgins, an Upstate NY designer. To further spread this message, he has also designed 4 colorways available for digital download in a range of mobile and desktop sizes, so you can turn your lock screen or background into a colorful, motivational mantra.

Digital Wallpaper Downloads


From all of us at Mohawk, we wish you a healthy and happy New Year. We hope that in 2021 you are able to take time to make every day a better day!


At the designer's request, this space is intended to make space for and elevate local organizations that work to advocate justice for marginalized and underrepresented people.
 

Free Food Fridge Albany
Led by community activist, Jammella Anderson, Free Food Fridge works with local farms, restaurants, and artists to improve food security in underserved communities and neighborhoods.

Soul Fire Farm
Speaking of farms, "Soul Fire Farm is an Afro-Indigenous centered community farm committed to uprooting racism and seeding sovereignty in the food system." Soul Fire commits over half of its harvests to those living under food apartheid and is committed to training the next generation of farmer-activists and improve food and land equity through community workshops and policy education.

Root3d
Root3d is a wellness center dedicated to centering the "liberation, healing, + power of BIPOC by rooting within the 3 dimensions: the mind, body, and spirit." With a number of classes and workshops (yoga, Reiki, theater, and more) the space at Root3d is designed to allow people a safe place in which they can heal.

In Our Own Voices
IOOV is a non-profit working to ensure the survival and growth of the LGBT+ POC community through support groups, health programs, and anti-violence resources.
 

Noteworthy organizations that are working on a national scale include:
Black Trans Coalition | Voix Noire | The Loveland Foundation | Vocal-NY | For the Gworls | The Audre Lorde Project

 



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Production Notes

PN-print-process
Print Process
Letterpress
capability_infoi
PN-designer
Designer
Zach Higgins

Materials Used

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